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May 13, 2015
By: KERRY PIANOFORTE
Editor, Coatings World
Sherwin-Williams National Painting Week comes at a perfect time this year, with more than four in five homeowners saying they see opportunity to improve their home’s curb appeal, and more than two in three planning a painting project, according to the recent National Home Design Survey, conducted on behalf of Sherwin-Williams. “Home improvements significantly impact how you feel while living in your home,” said John Gidding, famed interior designer and landscape architect. “This is especially true for curb appeal, and this time of year is perfect for sprucing up your space.” To inspire homeowners, Sherwin-Williams is kicking off National Painting Week with color inspiration, painting ideas, expert tips on how to increase a home’s curb appeal, product information and one-of-a-kind DIY and designer projects – all available at swpaintingweek.com. In addition, Sherwin-Williams is partnering with local affiliates of the Boys & Girls Clubs of America and Canada to help bring a colorful refresh to these deserving community organizations across the U.S. and Canada. Survey Highlights: Opportunity for Improvement Homeowners chose landscaping as their first choice for improving curb appeal. Painting, which can be an affordable way to freshen up and improve any home’s exterior, also rose to the top of the list. Exterior painting projects range from repainting the front door, to adding a fresh coat of paint to a fence, to repainting the entire outside of a home. “A fresh coat of paint and some minimal landscaping updates can make a lasting impression and improve the overall personality and feel of your home,” Gidding said. In thinking about how to get these projects done, homeowners said they’d choose to landscape and paint the interior of their home themselves but are more likely to hire a professional for outdoor painting projects. Whatever a homeowner’s painting needs, Sherwin-Williams more than 4,000 neighborhood stores are staffed with experts to help homeowners make the right choice. In addition to the resources available on swpaintingweek.com, consumers and professionals are invited to take advantage of all the Sherwin-Williams easy-to-use digital color tools including ColorSnap® for mobile, ColorSnap Studio for iPad and a paint calculator. Adding Color to Local Communities As part of National Painting Week, thousands of Sherwin-Williams employees will join forces with painting contractors to refresh hundreds of community organizations across the U.S. and Canada. Sherwin-Williams will also donate paint and supplies for these projects. A few of this year’s inspirational projects include repainting the 2.4 mile long Seawall mural in Galveston, Texas; repainting a center that helps refugees find employment and receive medical treatment in Louisville, Kentucky; planting trees, painting and beautifying a popular park in downtown Indianapolis; and repainting more than 100 local Boys and Girls Club locations. “Think about the impact a colorful, well-coordinated interior and exterior space can have on those that live or work in the space,” said Gidding, who will also participate in one of the community projects. “A small painting project can go a long way, whether painting for your own home or updating a deserving community organization, and I’m thrilled to be a part of this year’s National Painting Week.” For additional information on National Painting Week 2015, visit swpaintingweek.com or follow the conversation using #swpaintingweek.
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